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The Pistol

The Pistol Archives

First-party data is key to more revenue in 2022

First-party data is more valuable than retailers realise – it may also be the avenue into a new revenue stream when shar...

Retail media – the future of personalisation in a privacy-conscious world

TP. Collab is the brainchild of The Pistol. We know retail like the back of our hands with some of the world's most reco...
Inside Retail & The Pistol

Why retail media has become the next big tool in performance marketing

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they ow...