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social commerce

social commerce Archives

Why Poshmark’s CEO believes the future of retail is social

In this Q&A with the founder and CEO of Poshmark, we learn what’s behind the resale boom, and why shopping is inherently...
Tiktok Douyin

TikTok shopping is coming. Here’s how it’s working in China

Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.
Superdry KOL Ashley

Why Superdry is banking on Little Red Book to win Chinese dollar

Little Red Book’s user generated content is helping brands connect with Chinese consumers.
AuMake executive chairman Keong Chan

How AuMake is using social e-commerce to drive connections with local brands

AuMake looks to Chinese social e-commerce trends to connect Aussie brands with Asian buyers.

Opinion: How social commerce is cutting out “the messy middle” of e-commerce

Social media giants like TikTok, Facebook and Pinterest are now cashing in to to get a piece of the e-commerce pie.

Why retailers can no longer afford to ignore social commerce

Retailers are realising the value in social commerce, but it’s not without its challenges.

Rise of social commerce inevitable in 2020, data shows

With the average internet user now spending nearly 2.5 hours a day on social media, online retailers need to adapt.

The future of s-commerce

Brian Walker analyses the role of social commerce in establishing a major Chinese e-marketplace.

Why mobile and social media are revolutionising retail

Shopping through social media will become one of next waves, writes Brian Walker.

The rise of S-commerce

Brian Walker looks at the impact social commerce is having on retail.

Social insight

User generated content is under utilised by retailers in Australia. Here’s some top tip to make social commerce work for...