social commerce
Followsocial commerce Archives
Why Poshmark’s CEO believes the future of retail is social
In this Q&A with the founder and CEO of Poshmark, we learn what’s behind the resale boom, and why shopping is inherently...
TikTok shopping is coming. Here’s how it’s working in China
Douyin, China’s version of TikTok, pulled in 20.8 billion RMB during its first ever shopping festival in January.
Why Superdry is banking on Little Red Book to win Chinese dollar
Little Red Book’s user generated content is helping brands connect with Chinese consumers.
How AuMake is using social e-commerce to drive connections with local brands
AuMake looks to Chinese social e-commerce trends to connect Aussie brands with Asian buyers.
Opinion: How social commerce is cutting out “the messy middle” of e-commerce
Social media giants like TikTok, Facebook and Pinterest are now cashing in to to get a piece of the e-commerce pie.
Why retailers can no longer afford to ignore social commerce
Retailers are realising the value in social commerce, but it’s not without its challenges.
Rise of social commerce inevitable in 2020, data shows
With the average internet user now spending nearly 2.5 hours a day on social media, online retailers need to adapt.
The future of s-commerce
Brian Walker analyses the role of social commerce in establishing a major Chinese e-marketplace.
Why mobile and social media are revolutionising retail
Shopping through social media will become one of next waves, writes Brian Walker.
The rise of S-commerce
Brian Walker looks at the impact social commerce is having on retail.
Social insight
User generated content is under utilised by retailers in Australia. Here’s some top tip to make social commerce work for...
Events
