With the average internet user now spending nearly 2.5 hours a day on social media, online retailers need to adapt.
Brian Walker analyses the role of social commerce in establishing a major Chinese e-marketplace.
Shopping through social media will become one of next waves, writes Brian Walker.
Brian Walker looks at the impact social commerce is having on retail.
User generated content is under utilised by retailers in Australia. Here’s some top tip to make social commerce work for your brand.