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psychology

psychology Archives

Leave ego at the door for a psychologically safe workplace

Research shows the significant benefits of psychological safety to high performing teamwork and workplace success.

The behavioural economics of an A$1,800 iPhone

Do you really want to pay that much for a new phone?

The psychology of Christmas shopping: how marketers nudge you to buy

How do marketers nudge consumers towards consumption?

What makes us sign up to subscription boxes

Why we want to know what’s in the box.

It may not be possible to slow down fast fashion – so can the industry ever be sustainable?

Brands should aim to use new technology to design products that can be recycled into new styles instead of appealing to ...

The festive psychology behind Christmas TV advertising

This year's Christmas adverts are a little less traditional, and some, perhaps, even have a political undertone.