pricing
Followpricing Archives
Inside retail’s fragmented future
Suburban shopping centres versus CBD stores. Convenience versus experience. High versus low income earners. Here are som...
The decoy effect: How you are influenced to choose without really knowing it
How pricing structures nudge us to spend more.
Why lowering prices may not be a good strategy
We live in an era of increasing financial stress.
What is EDLP and why does it matter?
Hybrid pricing models demonstrate how to balance ‘pricing perception’ to maximise gains.
Transparency and the future
What would instituting a transparent approach to salaries and pricing do for retailers?
How much is that puppy on the website?
Should pricing differ between instore and online? Brian Walker asks the international experts.
4 pricing errors that will break your business
Dennis Price looks at the symptoms and common strategies of poor pricing practices.
Why price points matter
There is no right or wrong way to price an item, says Stuart Bennie.
Choice targets duty free stores
Consumer watchdog survey finds prices at Australian duty free stores are often more expensive that traditional retailers...
The era of Flat Earth pricing
The world is flat and don't retailers know it, writes Jon Bird.
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