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personalisation

personalisation Archives

The new personal: How retailers are shifting focus onto customer experience

In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digit...

Opinion: Is personalisation the new loyalty program?

Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...

Why personalisation is the new loyalty program

Customers and businesses benefit when engagement goes way beyond awarding and cashing in points. Keenly tailored individ...

VIDEO: How Peloton has built its community through personalised experiences

Global fitness platform Peloton entered Australia this year, opening several interactive physical showrooms and launchin...

One step ahead: Anticipatory design is the next frontier in personalisation

Anticipatory design is the new frontier in personalisation. Advances in AI and machine learning have given retailers a g...

The pros of going personal: Here’s what brands can learn from Amazon

The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...

How to walk the fine line between privacy and personalisation

To make the most of what you collect from your customers, you must understand what value personalisation holds for them,...

How pharmacies are tapping into personalisation tech

Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next up is p...

Welcome to the new customer experience

The ‘new normal’ now requires a reimagining of how e-commerce and bricks-and-mortar work together in retail.

Maison de Sabré makes its bricks-and-mortar debut in Japan

The online accessories retailer wants to become the largest personalised leather brand in the world.
Sketchers

How Skechers is stepping up the fun factor

Skechers Southeast Asia has introduced a string of creative collaborations to keep consumers engaged with the sports and...
home hair colour

Can at-home beauty services survive beyond the pandemic?

Home hair colour brands confident that DIY beauty services are here to stay.

How personalising your retail offer can backfire

Our contributor reveals three psychological traps to avoid.

Lendlease boosts average conversion rate 9 times with personal shopper trial

Property firm trials shopping app, personal stylist.

Net-A-Porter launches ultra-luxury, invite-only service

Personal shoppers and landing pages available to the site's most loyal customers.

Why ultra-personal shopping is the future

Experiences need to be personalised to the individual.

Global menswear firm launches in Australia

Suitsupply opens flagship store.

Uniqlo international rolls out tailoring plan

Fast fashion giant plans to broaden sales of semi-made-to-order clothing.

The next five B2C Marketing Trends

Sponsored: these are the hot marketing trends to watch in 2017.

30-year old name measures future growth through personalisation

Blinds manufacturer and retailer focuses on customers needs to open new windows.