personalisation
Followpersonalisation Archives
The new personal: How retailers are shifting focus onto customer experience
In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digit...
Opinion: Is personalisation the new loyalty program?
Can you forget about a loyalty program and just focus on marketing and offers individually tailored for each one of your...
Why personalisation is the new loyalty program
Customers and businesses benefit when engagement goes way beyond awarding and cashing in points. Keenly tailored individ...
VIDEO: How Peloton has built its community through personalised experiences
Global fitness platform Peloton entered Australia this year, opening several interactive physical showrooms and launchin...
One step ahead: Anticipatory design is the next frontier in personalisation
Anticipatory design is the new frontier in personalisation. Advances in AI and machine learning have given retailers a g...
The pros of going personal: Here’s what brands can learn from Amazon
The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...
How to walk the fine line between privacy and personalisation
To make the most of what you collect from your customers, you must understand what value personalisation holds for them,...
How pharmacies are tapping into personalisation tech
Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next up is p...
Welcome to the new customer experience
The ‘new normal’ now requires a reimagining of how e-commerce and bricks-and-mortar work together in retail.
Maison de Sabré makes its bricks-and-mortar debut in Japan
The online accessories retailer wants to become the largest personalised leather brand in the world.
How Skechers is stepping up the fun factor
Skechers Southeast Asia has introduced a string of creative collaborations to keep consumers engaged with the sports and...
Can at-home beauty services survive beyond the pandemic?
Home hair colour brands confident that DIY beauty services are here to stay.
How personalising your retail offer can backfire
Our contributor reveals three psychological traps to avoid.
Lendlease boosts average conversion rate 9 times with personal shopper trial
Property firm trials shopping app, personal stylist.
Net-A-Porter launches ultra-luxury, invite-only service
Personal shoppers and landing pages available to the site's most loyal customers.
Why ultra-personal shopping is the future
Experiences need to be personalised to the individual.
Uniqlo international rolls out tailoring plan
Fast fashion giant plans to broaden sales of semi-made-to-order clothing.
The next five B2C Marketing Trends
Sponsored: these are the hot marketing trends to watch in 2017.
30-year old name measures future growth through personalisation
Blinds manufacturer and retailer focuses on customers needs to open new windows.
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