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personalisation

personalisation Archives

The pros of going personal: Here’s what brands can learn from Amazon

The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...

How to walk the fine line between privacy and personalisation

To make the most of what you collect from your customers, you must understand what value personalisation holds for them,...

How pharmacies are tapping into personalisation tech

Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next up is p...

Welcome to the new customer experience

The ‘new normal’ now requires a reimagining of how e-commerce and bricks-and-mortar work together in retail.

Maison de Sabré makes its bricks-and-mortar debut in Japan

The online accessories retailer wants to become the largest personalised leather brand in the world.
Sketchers

How Skechers is stepping up the fun factor

Skechers Southeast Asia has introduced a string of creative collaborations to keep consumers engaged with the sports and...
home hair colour

Can at-home beauty services survive beyond the pandemic?

Home hair colour brands confident that DIY beauty services are here to stay.

How personalising your retail offer can backfire

Our contributor reveals three psychological traps to avoid.

Lendlease boosts average conversion rate 9 times with personal shopper trial

Property firm trials shopping app, personal stylist.

Net-A-Porter launches ultra-luxury, invite-only service

Personal shoppers and landing pages available to the site's most loyal customers.

Why ultra-personal shopping is the future

Experiences need to be personalised to the individual.

Global menswear firm launches in Australia

Suitsupply opens flagship store.

Uniqlo international rolls out tailoring plan

Fast fashion giant plans to broaden sales of semi-made-to-order clothing.

The next five B2C Marketing Trends

Sponsored: these are the hot marketing trends to watch in 2017.

30-year old name measures future growth through personalisation

Blinds manufacturer and retailer focuses on customers needs to open new windows.

It’s not what you do, it’s the way you do it

Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Am...

Myer’s look back to the future

How simple concepts and a change in approach are helping the department store gain traction again.

Retailer Awards series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

The risk of co-creation pays off for Kit Kat

Why incorporating consumers into the product process adds value to retailers' brand.

Priming for personalisation

A look at the role technology-enabled personalisation is playing in both connecting retailers with customers and informi...