personalisation
Followpersonalisation Archives
The pros of going personal: Here’s what brands can learn from Amazon
The personalised data-driven model used so successfully by Amazon offers insight into how data can be used by omnichanne...
How to walk the fine line between privacy and personalisation
To make the most of what you collect from your customers, you must understand what value personalisation holds for them,...
How pharmacies are tapping into personalisation tech
Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next up is p...
Welcome to the new customer experience
The ‘new normal’ now requires a reimagining of how e-commerce and bricks-and-mortar work together in retail.
Maison de Sabré makes its bricks-and-mortar debut in Japan
The online accessories retailer wants to become the largest personalised leather brand in the world.
How Skechers is stepping up the fun factor
Skechers Southeast Asia has introduced a string of creative collaborations to keep consumers engaged with the sports and...
Can at-home beauty services survive beyond the pandemic?
Home hair colour brands confident that DIY beauty services are here to stay.
How personalising your retail offer can backfire
Our contributor reveals three psychological traps to avoid.
Lendlease boosts average conversion rate 9 times with personal shopper trial
Property firm trials shopping app, personal stylist.
Net-A-Porter launches ultra-luxury, invite-only service
Personal shoppers and landing pages available to the site's most loyal customers.
Why ultra-personal shopping is the future
Experiences need to be personalised to the individual.
Uniqlo international rolls out tailoring plan
Fast fashion giant plans to broaden sales of semi-made-to-order clothing.
The next five B2C Marketing Trends
Sponsored: these are the hot marketing trends to watch in 2017.
30-year old name measures future growth through personalisation
Blinds manufacturer and retailer focuses on customers needs to open new windows.
It’s not what you do, it’s the way you do it
Retailers that focus on how they connect over what they sell might just discover the best defensive strategy ahead of Am...
Myer’s look back to the future
How simple concepts and a change in approach are helping the department store gain traction again.
Retailer Awards series: Fit Nutrition Fix
“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”
The risk of co-creation pays off for Kit Kat
Why incorporating consumers into the product process adds value to retailers' brand.
Priming for personalisation
A look at the role technology-enabled personalisation is playing in both connecting retailers with customers and informi...
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