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path to purchase

path to purchase Archives

The path to purchase is no longer linear

Customers’ path to purchase has changed – and retailers need to be paying attention.

The path to purchase might be old news

Today’s purchase behaviour doesn’t rely on a well beaten path, says Brian Walker.

The shopper selfie

Peter Firth reveals how to identify influential touch points on the individual path to purchase.

STW buys shopper group

STW bolsters path to purchase capabilities with the purchase of a retail marketing company.

The path to purchase reimagined

Shoppers have moved past a linear trajectory to a game of pinball, writes Jon Bird.

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