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ooh media

ooh media Archives

Pacific Fair redevelopment on track

The soon to be completed redevelopment of the Gold Coast’s Pacific Fair will put it in the top echelon of Australian sho...

Digital advertising invades shopping centres

Media solutions company rolls out digital screens in shopping centres.

McDonald’s harnesses weather

Latest McDonald's digital advertising campaign takes advantage of fluctuations in temperature.

21m screen, marketer’s dream

Digital ceiling panel the size of a cricket pitch to be used to target shoppers with marketing messages.

Grays to merge with online veteran

Online auctioneer to join fellow e-commerce operator in ASX listing.

Temperature triggers targeted messaging

Temperature triggered digital signage technology increases campaign relevance for Dimetapp.

Hot centre campaign launches

Magnum and Lipton advertise cool treats to shoppers based on the weather.