MCoBeauty

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headshot of MCoBeauty former CEO and founder Shelley Sullivan weaing white jumper with a grey background.
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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

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mcobeauty multiuse cream stick
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DBG owner Dennis Bastas buys $1 billion MCoBeauty brand

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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

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“Sold out within the hour”: Inside MCoBeauty’s 48-hour pop-up store

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Headshot of MCoBeauty founder Shelley Sullivan wearing a black sweater and smiling at the camera
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Luxe-for-less beauty brand MCoBeauty talks international expansion

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Luxe for less: Best & Less enters beauty category with cult brand MCoBeauty

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