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Magnum Archives

Magnum Pleasure Store lands in Sydney

Ice cream brand's pop-up taps into rising demand for personalised experiences.

The direct to consumer renaissance

What do Apple, Magnum, and Nespresso have in common? They're all pioneers of the direct to consumer model.

Hot centre campaign launches

Magnum and Lipton advertise cool treats to shoppers based on the weather.

Look, lick, and learn

Madness or genius? Jon Bird looks at a new pop up retail concept down under.

Dick Smith’s new direction

Inside Retail's Digital Weekly details the brand's new direction and plans for the future.

Hobart’s retail rejuvenation

In this week's Inside Retail Digital Weekly, there's a spate of changes to Tassie's capital city, and we look at the myr...