Jon Bird Archives - Page 3 of 12 - Inside Retail

Simplifying shopper marketing

Shopper marketing is a growing buzzword for both brands and retailers. Inside Retail Magazine covers the basics for the confused newbie.

From lion hunters to cool hunters

Jon Bird takes advantage of his new home in New York, visiting the latest Warby Parker store to get the 411.

What’s happening at Ksubi?

Inside Retail PREMIUM digs a little deeper into what’s going on at Ksubi, and another international arrives.

Selling beer with wine

How a clever brewery sold beer to blokes by telling them that it was wine.

The death of discounting and other dumb predictions

Jon Bird looks back at some of the retail premonitions he’s made over the years and checks in on their progress.

SFG’s bargain buy

In this week’s Inside Retail PREMIUM, Emilia Terzon speaks to SFG CEO, Gary Perlstein, about the new owner’s plans for the brand.

A remote control for the retail store

The smartphone is fast becoming a remote control for bricks and mortar retail, says Jon Bird.

Last chance for Westfield breakfasts

Last chance to secure tickets for Westfield breakfast series in Brisbane and Melbourne this week.

A digital Christmas? Bah hashtag!

Christmas is on the way and Jon Bird is considering how digital retail will fit in.

Tickets selling fast

Four international speakers to present at the Westfield annual breakfast series this month.