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Jon Bird

Jon Bird Archives

International

How to win shoppers by turning them away

Jon Bird on one US retailer's decision to close on one of the biggest sales opportunities of the year.
General

Shopping in the micro-moments

Jon Bird on what our rapidly diminishing attention span means for retailers.

Destination Legoland for Chadstone

Attractions, such as Legoland, to become increasingly important for retail developments.
International

Kenyan retail: In the footsteps of Obama and Satya

Jon Bird steps into the world of retail in Kenya.
Omnichannel

The day that retail changed forever

Jon Bird witnesses a critical baton passing moment for retail.
General

Retail roars at the Cannes Lions

Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.
Local Retail

The age of the shopper is now

Jon Bird on shopper marketing and its relationship to consumer marketing.
International

Field of screams

Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.
Local Retail

The thrill of the old

In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.
General

The coming retail singularity

Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.
General

In the trenches on Black Friday

Jon Bird's first hand account of one of the biggest shopping days in the US.
Local Retail

World’s best festive commercials

Jon Bird presents the best of this year's Christmas advertising campaigns.
Local Retail

Subscribing to success

Jon Bird looks at the subscription models upsetting the status quo.
International

Can retail rescue a dying city?

Jon Bird asks, can retail revive a struggling US city?
International

The world’s most unique flagship

Jon Bird stumbles upon a hidden retail gem in California.
Opinion

Cashing in on customer laziness

The single most motivating notion in retail today can be boiled down to a single word - ‘convenience’, says Jon Bird.
Local Retail

Here come the robots

In a world where humans are relatively expensive, robots in retail make sense, writes Jon Bird.
International

Shopping in Portlandia

Jon Bird takes a stroll around Portlandia, Oregon and uncovers some retail gems.

New wave of e-tail

A new trend emerges among e-tailers, US fashion brand heads to Sydney, while a local shopping centre trials Australian f...
Local Retail

The future of retail in beta

Jon Bird takes a look at what's in store for the future of retail.