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Jon Bird

Jon Bird Archives

How to win shoppers by turning them away

Jon Bird on one US retailer's decision to close on one of the biggest sales opportunities of the year.

Shopping in the micro-moments

Jon Bird on what our rapidly diminishing attention span means for retailers.

Destination Legoland for Chadstone

Attractions, such as Legoland, to become increasingly important for retail developments.

Kenyan retail: In the footsteps of Obama and Satya

Jon Bird steps into the world of retail in Kenya.

The day that retail changed forever

Jon Bird witnesses a critical baton passing moment for retail.

Retail roars at the Cannes Lions

Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.

The age of the shopper is now

Jon Bird on shopper marketing and its relationship to consumer marketing.

Field of screams

Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.

The thrill of the old

In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.

The coming retail singularity

Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.

In the trenches on Black Friday

Jon Bird's first hand account of one of the biggest shopping days in the US.

World’s best festive commercials

Jon Bird presents the best of this year's Christmas advertising campaigns.

Subscribing to success

Jon Bird looks at the subscription models upsetting the status quo.

Can retail rescue a dying city?

Jon Bird asks, can retail revive a struggling US city?

The world’s most unique flagship

Jon Bird stumbles upon a hidden retail gem in California.

Cashing in on customer laziness

The single most motivating notion in retail today can be boiled down to a single word - ‘convenience’, says Jon Bird.

Here come the robots

In a world where humans are relatively expensive, robots in retail make sense, writes Jon Bird.

Shopping in Portlandia

Jon Bird takes a stroll around Portlandia, Oregon and uncovers some retail gems.

New wave of e-tail

A new trend emerges among e-tailers, US fashion brand heads to Sydney, while a local shopping centre trials Australian f...

The future of retail in beta

Jon Bird takes a look at what's in store for the future of retail.