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jeans Archives

Levi’s CMO: “I don’t think skinny jeans are truly dying”

We chat with the global fashion brand’s chief marketing officer about the shift to looser styles, rise of genderless fas...

Sustainable shopping: for eco-friendly jeans, stop washing them so often

Forward-looking denim brands are embracing longevity while new business models promote a circular approach to consumptio...

Levi’s opens largest Aussie flagship at Rundle Mall

Heritage brand opens largest Australian store in Adelaide.