Research finds unexpected generational split among Australian shoppers, while retailers still at drawing board.
The days of collecting static data and feeling proud because of the large number of customers recorded in your database are over.
Have we totally lost the plot about what retail is really all about?
Selfridges’ new retail experiment to show how customer habits, preferences, and tastes will be used in the future to develop personalised services and products.
In his final column of 2013, Brian Walker looks at the trends that will shape retail in 2014.