Fjallraven Archives - Inside Retail

“The most responsible thing was to close”: Why Fjallraven shut its stores

As new regulations loom, some businesses decided to close stores of their own accord.

Fjallraven opens Sydney flagship store

Swedish outdoor retailer opens second store in Australia.

Iconic Swedish brand Fjallraven opens first Aussie store

How the brand avoids being “just another store in the mall”.