fashion
Followfashion Archives

Welcome to cottagecore, quarantine’s new fashion trend
In these difficult times, a trend taking shape among young consumers is to dress to an aesthetic based on the notion of ...

Are fashionistas still too snobby to shop at Walmart?
The US retail giant is hoping its range of trendy staples will win over fashionistas, and it might just have the winning...

Lululemon is now offering extended sizing – and it’s about time
When Lululemon founder Chip Wilson body shamed larger sized women in 2013, declaring that some of the brand’s pants “don...

What Amazon’s luxury platform means for brands
High-end fashion and beauty brands can showcase their collections in a new "elevated" environment on the app.

Thinking of a career in fashion? Think again
Reality check – it's not all about glitz and glamour.

VIDEO: How Havaianas reimagined the humble thong
Before the Brazilian brand launched in 1962, thongs were cheap products that consumers barely considered.

Why resale giant Depop is entering the Australian market
The resale market has grown in popularity as Gen Z and Millennials shoppers embrace secondhand fashion.

From the source: Alice McCall
Since Alice McCall launched her namesake brand in 2004, she has developed a cult following and is loved by celebrities a...

Indigenous designers celebrated at inaugural national fashion awards
Last night, Aboriginal and Torres Strait Islander designers and artisans were celebrated at the first National Indigenou...

We need to talk about private label
For too long, retailers have neglected their own brands and underestimated their ability to boost their businesses.

Best foot forward: Why Havaianas is expanding in Asia
Over the last two years, the Brazilian brand has opened 100 new stores in the region, and more are in the works.

Crumpler plays the long game
We catch up with the Melbourne bag brand on the occasion of its 25th anniversary.

5 minutes with Madeline George, Boohoo
What the British fashion brand's Australian country manager thinks about Gen Z, and who she looks to for inspiration.

New awards put Indigenous designers in the spotlight
Aboriginal and Torres Strait Island designers are being celebrated in the inaugural National Indigenous Fashion Awards (...

Jigsaw UK exits Australia as pressures on fashion firms mount
UK fashion firm closes local stores and website due to "severe impact" of virus.

Fashion forward: How the sector will survive
Bold and courageous thinking is required, not bunkering down to weather the storm.

How sportswear fashion is indebted to Indigenous and African American cultures
Indigenous and African American intellectuals, musicians and entrepreneurs continue to help define what fashion from the...

Fashion forward: 6 overseas brands to watch
Sustainable, Insta-worthy and size-inclusive, here are a few emerging retailers set to hit their stride.

Ahead of the curve: Plus-size stores
Three retailers discuss how to successfully create collections for a broader range of sizes.