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fashion

fashion Archives

Welcome to cottagecore, quarantine’s new fashion trend

In these difficult times, a trend taking shape among young consumers is to dress to an aesthetic based on the notion of ...
Walmart male model dressed in Free Assembly

Are fashionistas still too snobby to shop at Walmart?

The US retail giant is hoping its range of trendy staples will win over fashionistas, and it might just have the winning...
A woman in black activewear sitting on a bench

Lululemon is now offering extended sizing – and it’s about time

When Lululemon founder Chip Wilson body shamed larger sized women in 2013, declaring that some of the brand’s pants “don...
Oscar de la Renta fashion show

What Amazon’s luxury platform means for brands

High-end fashion and beauty brands can showcase their collections in a new "elevated" environment on the app.
A Myer fashion show with models and a light shining from behind.

Thinking of a career in fashion? Think again

Reality check – it's not all about glitz and glamour.
Multicoloured Havaianas thongs

VIDEO: How Havaianas reimagined the humble thong

Before the Brazilian brand launched in 1962, thongs were cheap products that consumers barely considered.
Dafiti marketing campaign

From the source: Patrick Schmidt, Global Fashion Group

Schmidt shares how the pandemic accelerated Global Fashion Group's plans, its focus on sustainability and ethical supply...
Depop first Australian campaign

Why resale giant Depop is entering the Australian market

The resale market has grown in popularity as Gen Z and Millennials shoppers embrace secondhand fashion.

From the source: Alice McCall

Since Alice McCall launched her namesake brand in 2004, she has developed a cult following and is loved by celebrities a...
Julie Shaw, Maara Collective Resort Collection. Photo by Cybele Malinowski.

Indigenous designers celebrated at inaugural national fashion awards

Last night, Aboriginal and Torres Strait Islander designers and artisans were celebrated at the first National Indigenou...

We need to talk about private label

For too long, retailers have neglected their own brands and underestimated their ability to boost their businesses.

Best foot forward: Why Havaianas is expanding in Asia

Over the last two years, the Brazilian brand has opened 100 new stores in the region, and more are in the works.

Crumpler plays the long game

We catch up with the Melbourne bag brand on the occasion of its 25th anniversary.

5 minutes with Madeline George, Boohoo

What the British fashion brand's Australian country manager thinks about Gen Z, and who she looks to for inspiration.

New awards put Indigenous designers in the spotlight

Aboriginal and Torres Strait Island designers are being celebrated in the inaugural National Indigenous Fashion Awards (...
Jigsaw UK fashion brand

Jigsaw UK exits Australia as pressures on fashion firms mount

UK fashion firm closes local stores and website due to "severe impact" of virus.

Fashion forward: How the sector will survive

Bold and courageous thinking is required, not bunkering down to weather the storm.

How sportswear fashion is indebted to Indigenous and African American cultures

Indigenous and African American intellectuals, musicians and entrepreneurs continue to help define what fashion from the...

Fashion forward: 6 overseas brands to watch

Sustainable, Insta-worthy and size-inclusive, here are a few emerging retailers set to hit their stride.

Ahead of the curve: Plus-size stores

Three retailers discuss how to successfully create collections for a broader range of sizes.

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