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direct to consumer

direct to consumer Archives

How FMCG brands can capitalise on DTC boom

With a strong upswing in direct-to-consumer sales, how can FMCG companies secure their slice of the pie?

Why big brands like Pepsi and Nike are betting on DTC

From Adidas to Swarovski, and Unilever, here's why the DTC strategy works for businesses both big and small.

Beyond skin deep: How cult beauty brands dealt with Covid

During the pandemic, independent brands worked harder than ever to reach influencers and consumers while strapped for re...

How this German mattress brand is helping people sleep smarter

With a presence in 26 countries, Emma is the world’s leading online mattress brand, and it’s just getting started.

Say hello to the millennials who launched a DTC beauty brand and broke even in two months

The skin and beauty sector is saturated in DTC brands on Instagram these days, but Hong Kong-based WULT is a cut above t...
a headshot of a CEO wearing a suit

From the source: Kay Oswald, Smile Direct Club

We chat with the unicorn retailer about the rise of telehealth, the future of retail - and what it's like talking to cus...
A skier on the slopes

French ski brand Rossignol grabs Beijing Olympics opportunity

Heritage French ski brand Rossignol is picking up the pace to build its direct-to-consumer strategy in China.
A group of sneakers

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...

Cheers! A toast to the liquor industry

Creativity and collaborations were key when the pandemic forced liquor businesses to find new ways to connect with custo...

Woolworths launches media business to connect suppliers with customers

Cartology aims to engage customers with relevant, entertaining content.

Why direct-to-consumers brands are winning at retail

Five reasons why D2C brands are thriving, and what to learn from their approach.

The direct to consumer renaissance

What do Apple, Magnum, and Nespresso have in common? They're all pioneers of the direct to consumer model.