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customer loyalty

customer loyalty Archives

Behind Cotton On Group’s big investment in customer data

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminish...

Why loyalty programs should focus on providing value to customers

Many brands now offer loyalty programs to entice customers to shop with them more often and offer rewards. The good news...

Beyond customer loyalty: How to become a brand hitmaker and create fans

We traditionally think of fans in terms of music, celebrities, films, and art. However, in today’s shopping-obsessed cul...

Australians’ use of loyalty programs tested during pandemic

Covid-19 tested many parts of the way Australians interact with the retail industry, and their commitment to loyalty pro...

Opinion: Why retailers need to start measuring trust

Trust is quickly emerging as an important new metric in retail organisations, and new research shows the tangible steps ...

Chasing new customers can be counterproductive

Special introductory discounts can annoy your existing customer base.

Why loyalty must be rewarded

Don't make the mistake of chasing new customers.

The great loyalty swindle

Forget everything you think you know about customer loyalty.

Aussies likely to ‘cheat’ on favourite brands

Global marketing firm says customer loyalty goes significantly deeper than traditional points-based reward programmes.

Loyal customers – the holy grail?

Ian Tho discusses the concept of loyalty and what retailers are trying to achieve through loyalty programs.

Topshop targets shopping centres

The latest on Topshop, Lew and David Jones, retail's sales malaise, online gets physical, pop ups turn permanent, and th...