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Bailey Nelson

Bailey Nelson Archives

Eyewear retailer Bailey Nelson has rapid growth sharply in focus at age 10

The low-cost chain recently opened its 100th store, in Victoria, and it has plans to get to 200 in short order, through ...

Bailey Nelson ramps up expansion across the Tasman

Bailey Nelson's co-founder said the new outlets form part of the company’s strategy to increase its footprint in the cou...

Inside Bailey Nelson’s exploration of virtual tech

Eyewear brand Bailey Nelson is planning to introduce virtual try-on to the in-store experience.

Bailey Nelson eyes virtual try on tech to grow sales

The launch of the system, which follows a successful trial earlier this year, has already driven online conversion growt...