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ambience Archives

Beyond fabricated ambience, into retail auras

Retailers invest millions of dollars fabricating store ambience, so why doesn't it always work?

Less really is more

Stop assaulting their senses if you want customers to spend more time in your store, says Clair van Veen.

Ambience for the five senses

Engaging human instincts at the most basic level can make all the difference when it comes to store experience and conve...

The soundtrack of retail

Inside Shopper finds out the best times of day to play jazz, classical, or catchy 80s tunes to customers.