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advertising

advertising Archives

Customers have just become a captive audience. Here’s how to make the most of it

COVID-19 has created one of the biggest marketing opportunities in a generation.

Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell

The days of “what you see is what you get” have passed. It is now time for us to change the way we look at advertising.
Where does personalisation fit in your marketing strategy?
Marketing

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products.

ACCC says Samsung misled with phone ads

ACCC says Samsung misled customers on its products' water resistance.

How advertising can repurpose itself to serve cities in more sustainable ways

Marketers could be part of the solution, rather than the problem.

Is advertising ruining our cities?

Some people think so, but a look back at history reveals the surprising truth.

R.M. Williams names Hugh Jackman as first global boot ambassador

A-list celeb to aid iconic brand's push into new markets.
Opinion

$43m in buzz? That’s not what Nike is about

For Nike, it's about being true to who they are.

New ad platform lets retailers monetise digital shelf space

Citrus allows brands to bid on top spots online.

‘Down down’ and ‘cheap cheap’ are gone gone

Why supermarkets are moving away from price.

Online shopping: Retailers seek visibility in face of Google control

The popularity of sponsored search advertising highlights the importance of understanding the online advertising process...

Big platform divide between recruiters and seekers

Huge disparity between how businesses recruit and jobseekers search for employment.

Trump is the kind of President Australia needs

Click bait annoys, but in bricks and mortar land we have the same thing.

The festive psychology behind Christmas TV advertising

This year's Christmas adverts are a little less traditional, and some, perhaps, even have a political undertone.

Scentre expands smartscreen network outside Westfield

Property landlord's new partnership to extend smartscreen network.

John Lewis’ secret to winning at Christmas

So what lessons can we learn from John Lewis to bring our retail businesses Christmas success?

Advertising – misused and abused

How the function of advertising is often misunderstood when it is not ‘working’.

Good advertising is no laughing matter

When it comes to commerce, sales and revenue, humour is often the most effective tool.

Woolies welcomes new media partner

Retailer engages M&C Saatchi as key creative partner for Supermarkets account.