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advertising

advertising Archives

Rising digital advertising costs are motivating retailers to build brand

Brands have relied on Google and Facebook to reach online shoppers for years, but with costs increasing, it may be time ...

Opinion: Are anti-body editing initiatives only skin-deep?

Instead of dissociating themselves from controversy the moment trouble arises, brands should focus on addressing the ro...

The truth about McDonald’s

Parents aren’t buying a Happy Meal solely because it’s a meal in a box. While that’s a good, functional reason, it’s not...

Rebel and innovate: How Nike’s storytelling strategy works

Phil Knight, the co-founder of Nike, famously once said he hates advertising.

Honey Birdette’s advertisement ‘degrading’ to women: Ad Standards

The panel said that while it appeared the woman in the advertisement was voluntarily taking part in a consensual act bet...

Award-winning Nike ad proves brands can’t get woke in two minutes

“Dream Crazy”, featuring Colin Kaepernick, won the title of the world’s Most Effective Ad last week. But the iconic sho...

Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

The online retailer is launching its first-ever television ad campaign and searching for customers to act as brand ambas...

How to include disability in your advertising – without getting cancelled

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boo...

McDonald’s hit with breach of advertising rules over Instagram mix-up

McDonald’s has been hit with a breach of advertising after a radio host failed to specify whether an Instagram post was ...

Welcome to Dispo, the social media app Gen Z loves

The new photo sharing app is bringing users back to basics and its focus on authenticity is likely to appeal to Gen Z. ...

Opinion: What will happen to retail if Google exits Australia?

Bing might be the next search engine for businesses to advertise on. You've been warned.
TikTok Rybka Twins

What makes a successful TikTok campaign: an insider’s view

Brett Armstrong, GM of global business solutions at Tiktok ANZ, shares the common denominators of retail’s most successf...

Customers have just become a captive audience. Here’s how to make the most of it

COVID-19 has created one of the biggest marketing opportunities in a generation.

Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell

The days of “what you see is what you get” have passed. It is now time for us to change the way we look at advertising.
Where does personalisation fit in your marketing strategy?

Where does personalisation fit in your marketing strategy?

Should you ditch TV completely for personalised communications? Our contributor says no.

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products.

ACCC says Samsung misled with phone ads

ACCC says Samsung misled customers on its products' water resistance.

How advertising can repurpose itself to serve cities in more sustainable ways

Marketers could be part of the solution, rather than the problem.

Is advertising ruining our cities?

Some people think so, but a look back at history reveals the surprising truth.

R.M. Williams names Hugh Jackman as first global boot ambassador

A-list celeb to aid iconic brand's push into new markets.