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Why Nike is taking a ‘bigger is better’ approach to stores in ANZ

When Nike’s redesigned flagship opened in a new location in Emporium Melbourne recently, it not only featured a fresh new look but more than twice the space of the old store, up from 200sqm to 511sqm. The retail giant’s Melbourne Central flagship underwent a similar transformation last year, swelling more than 50 per cent to 650sqm, and its Indooroopilly store reopened in a bigger location less than two weeks ago.  For Nike, bigger stores have become a necessity, as it expands Nike By You,

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