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Exie launches its first bricks-and-mortar stores under Accent Group

Activewear brand Exie has launched its first three bricks-and-mortar stores under its new partnership with Accent Group, bringing its bold athleisure and loungewear to Westfield Fountain Gate and Eastland in Victoria last week, and Sunshine Plaza in Queensland earlier this month.

The brand, which was picked up by Accent Group in 2020, has used an industrial aesthetic throughout the Victorian sites, which were originally slated to launch in August.

“[We’ve] grown at an exponential rate, from inception to our first bricks-and-mortar stores in under two years,” said founder and head of apparel design Christina Exie.

“I’ve been patiently waiting through months of lockdown, and am thrilled to celebrate our long-awaited store openings as Melbourne reopens. We’re excited to expand and evolve the brand, and connect with our customers through a new in-store experience.”

Exie founder Chrstina Exie and Accent Group CEO Daniel Agostinelli.

The stores are also designed to remind visitors of a gym, with chrome barbells serving as hanging rails, as well as feature dumbbells and boxing equipment.

Accent Group said in August it saw opportunities to expand the Exie brand, as well as its other athleisure business Stylerunner, across Australia and New Zealand.

“Our portfolio of world class owned and distributed brands, integrated digital capability and large store network are core assets for the group and position the company well for strong growth into the future,” said Accent Group CEO Daniel Agostinelli.

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