Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Western Australians spend the most on sex toys

Western Australia truly is the land of endless exploration in more ways than one according to a research report of aggregated shopper data revealed by Randy Fox; one of Australia’s largest online adult toy stores. The Wildflower State ranked first when comparing average order spend by state and looking at customers shopping for sex toys online. 

Randy Fox recently crunched the accumulated spending numbers over the past year of customers purchasing adult toys online and some interesting anonymous statistics revealed themselves. The numbers showed that shoppers based out of Western Australia had the highest average order spend on sex toys, landing at $95.74 per order.

Western Australians have been creative in the bedroom purchasing dildos, vibrating panties and couple’s toys in the droves. Coming in at a very close second was the Northern Territory, with $95.22 being the average spend. The ACT came in at third place, with $93.18 being the average. Australia’s most populous state, New South Wales had an average spend of $90.10, just ahead of traditional rivals Victoria with $89.22. Queensland ($88.97), South Australia ($86.33) and Tasmania ($83.16) rounded out the full list.

According to the Randy Fox Chief Operations Officer, Chris Joseph, the company has seen an upward trend of sex toy sales before Valentine’s Day and it continued well and truly into the pandemic.

“It is great to see how people are becoming more open to incorporating adult toys into their bedroom play. We’ve noticed a lot more traffic to the Randy Fox Sex Toy Buyer’s Guide section of our website. People are wanting to educate themselves plus spend more. We have also seen a large percentage of married shoppers who are looking for ways to get more reconnected and intimate with their partners. They’ve also shown keenness on light BDSM, adding handcuffs and starter kits to their carts.” 

Sales continued to soar higher even at the height of the global pandemic.

“People have been finding ways to entertain themselves, especially when the whole country was in more strict lockdown measures. A lot of people could very well have had no other choice than to become more open and honest in communicating their kinks with their partners. Women have also been enjoying intimacy as shown by the increase in demand for rabbit vibrators. It’s great to see more people welcoming pleasure objects into their lives.” Joseph added.

The popularity of sex toys has significantly increased across the world in recent years, with the industry worldwide now being valued in excess of $US26.5 billion ($38.9 billion) according to Grand View Research. With over half a million adult pleasure products sold since 2009, Randy Fox revealed how couples are showing interest towards luxury pleasure devices, kinky play toys and light BDSM sets. 

The research also showed that interest in interactive adult toys also increased greatly over the past several months. “We now have products which allow you to connect with your partner in more ways than one. Sex toys which can be controlled from continents away via Smart Phone Application are the latest craze”, Joseph said. The global adult toy industry is growing by at least 8% year on year according to estimates. That trend looks to be in strong force going into the future.