How Sük Workwear is challenging stereotypes about women’s fashion

Launched in 2019, Sük offers practical and stylish workwear for women. Image: Supplied
Launched in 2019, Sük offers practical and stylish workwear for women both online and at its store in Melbourne. After focusing on fit for the past two years, the brand now offers sizes 4-30, and is gearing up to launch new products and styles that work for all body types. Here, founder and creative director Mimosa Schmidt shares why she launched the brand, what the customer response has been like so far and what’s next for Sük. Inside Retail: Tell me the story behind Sük. What drove you to

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