Exercise equipment retailer Speediance has launched in Australia, targeting home fitness enthusiasts of all ages.

The Shenzhen-headquartered company could be considered a rival of American company Peloton which launched its exercycle-based solution in Australia in 2021.

Currently, Speediance is offering home gym equipment – dubbed Smart Gym – for $3999 and Smart Gym Lite for $2799.

The company is also offering a commercial range of equipment designed to strengthen specific body parts.

The Speediance membership-based system features an exercise library with over 600 workouts and 300 programs updated weekly while its AI technology customises training plans and provides real-time feedback.

“Speediance is the pinnacle of home fitness solutions. It offers a variety of exercise options including strength training, weight lifting, and flexibility exercises, making workouts enjoyable and diverse for our users,” said Luke Bakhuizen, co-founder of Speediance Australia.