VIDEO: Inside Twinings’ store transformation

Twinings tea masterclass
Twinings London store has reopened to the public after a major revamp. Image: Supplied.
How does a well-loved historic British tea brand like Twinings create an excellent bricks-and-mortar flagship store for customers in 2020? Earlier this year, the famed brand reopened its one and only store to the public after an extensive refurbishment on the centuries-old site in London.  The 216 Strand store is the oldest tea shop in the city, first opened by Thomas Twining in 1706, and has proved popular with tourists over the years. Creative agency Dalziel & Pow came onboard with th

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now