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Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Speedy delivery is the name of the game for supermarket retailers all over the world right now, as major chains invest in micro fulfilment centres and explore dark stores in an effort to keep up with customers’ rising expectations during the pandemic.  But back in 2015, Chinese e-commerce grocery retailer Missfresh had already launched its distributed mini warehouses (DMWs) to help deliver groceries to customers within 30 minutes in 15 cities across the country. .The company has gained a

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