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How Kathmandu plans to become the world’s most loved outdoor brand

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. Here, CEO Reuben Casey discusses the brand’s homecoming to its roots and the unique challenges of purpose-led businesses Inside Retail: Let’s discuss Kathmandu’s global transformation. What did it involve, and what’s the feedback been? Reuben Casey: We went through this process to reset our vision, values, purpose and b