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Opinion: Is luxury over?

A Gucci store with a bike at the front.
“Some people think luxury is the opposite of poverty. It is not. It is opposite of vulgarity.” Coco Chanel       Indeed, before we should even begin to answer this question, we should first ask ourselves something even more key: What is luxury? It is certainly a very overused word. Luxury also means different things to different people. However, generally research shows that luxury conjures up certain ‘expressions’, amongst them – elegance, craftsmansh