Luxury swiss watch brand Roger Dubuis has launched its first standalone store in Australia in Sydney.

Located on Castlereagh Street, the boutique is said to pair minimalistic principles with unique one-off features, such as a statement wall showing the business’ ‘signature Astral Skeleton’ and a ‘gravity window’ which appears to show its products floating on air.

“The growing interest Roger Dubuis is experiencing in the region called for a more institutional presence,” said chief executive Nicola Andreatta.

“As we love to ‘experience’ our brand with our friends, we believe that a presence in Sydney will give us the opportunity to fully enjoy the amazing world of Roger Dubuis with our clients.”

The business has made 28 timepieces exclusive to the Sydney store, though sells its watches in other stores in Sydney and Melbourne.

The watchmaker trades in Asia, the Middle East, Europe, North and South America, Africa and Oceania, and also sells online across both Mr Porter and Harrods.