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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement.