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How bots are driving a transformation in customised beauty

Customised beauty is more important than ever to online shoppers. Image: Bigstock
Personalisation has always been an integral part of the beauty shopping experience, but with consumers increasingly making cosmetic and skincare purchases online, many retailers have struggled to offer the same level of customisation that they would provide in-store.  Enter beauty bots.  Using a skin quiz and artificial intelligence (AI), a beauty bot can suggest products that suit a person’s individual skincare needs. Askbella, a new e-commerce site that launched in Australia last m