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From Texas to Tmall: Cult US sunscreen brand Supergoop revs up in Asia

US-based Supergoop isn’t just a sunscreen brand; it was founded with a mission to eradicate skin cancer. By developing products that feel more like skincare — without the stickiness and smell commonly associated with sunscreen — and keeping its marketing upbeat and educational, Supergoop aims to get more people using SPF on a daily basis. Headquartered in Texas, the brand has gone from strength to strength, ranking among Sephora’s top 10 brands in most markets. We spoke to Supergoop gene