‘Boring retail is dying’: Q&A with Freedom CEO, Blaine Callard

Last year, 40-year-old Australian furniture retailer Freedom underwent a significant turnaround, which involved a major rebrand, a return to its design-led roots and a focus on omnichannel. Here, Freedom CEO Blaine Callard discusses the importance of investing in people, why boring retail is dying, and how Amazon is trying to turn everything into an algorithm. Inside Retail: The last time we talked, 18 months ago, Freedom had just undergone a major turnaround. Tell me what things have been like

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now