Roll’d opens 100th store and first concession at Coles

Roll’d has just achieved two significant milestones with the opening up its latest store which is both the 100th outlet for the healthy eating chain, and its first ‘store within a store’ at Coles.

The concept store at Moonee Ponds, Victoria, is 10km to the nearest Roll’d outlet.

The concession store marks the start of a new partnership with Coles and offers freshly prepared, healthy Vietnamese meals at convenient consumer touch points.

Founder and CEO Bao Hoang said “Ten years ago sushi was one of the only perceived fast and healthy meal options in the CBD environment. We started in the Melbourne CBD. We made a lot of mistakes and were always adapting. Right now, we are in the best shape we have ever been.

“We will most likely open in New Zealand next year and we have got an aggressive international agenda coming up.

“Local and international growth is very much a cornerstone of the Roll’d brand in 2021. We believe that we will get close to 150 stores, close to mid-2022.”

Early in 2020, Roll’d embarked on new delivery methods and innovations such as the Roll’d Runner and the Roll’d Meal Box.

“We’ve picked up a lot of business through the lunch market as we offer a quick, light and healthy meal. Currently we are expanding our offering to include rice, which is increasing our dinner offering and reaching more Australians,” Hoang explained.

“Vietnamese food is an inherently healthy cuisine. I think that fresh, healthy and convenient food options are the way of the future. In light of this, we created simple Roll’d menu inclusions that are having a dramatic impact on our business.”

Shoppers in Coles Moonee Ponds can choose from the full Roll’d menu of packaged grab and-go meals, Roll’d Iced Peach and Iced Lemon Teas and Vietnamese Iced Coffee.

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