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Why the Australian Fashion Council is helping start-ups enter the metaverse

Move over Nike and Burberry. Thanks to the new FashTech Lab program from the Australian Fashion Council, fashion and textile start-ups will be given support to explore digital fashion. “Many fashion brands are hesitant to adopt a digital design workflow as their current practices are expensive to transition away from. It’s a big leap, which we understand. This program is about collaboration and will bring together fashion and tech businesses to identify and overcome obstacles with collaborat