Farmhouses, open fields, sourdough and prairie dresses have become the ultimate form of escapism for a number of Gen Zs online. The new quarantine-led trend is cottagecore, an aesthetic based on a fantasy lifestyle in the countryside. It was first cultivated through online platforms like Tumblr but has recently grown in popularity on TikTok. Defined by its nature-centric, sustainable and inclusive values, the cottagecore trend developed an even stronger following during lockdown to e
