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“It’s bonkers”: Say hi to Australia’s first fashion cryptocurrency

From rental platforms to circular design, it’s no secret that savvy retailers have been coming up with innovative ways to encourage consumers to enjoy fashion sustainably. And now, Australian Brands Alliance (ABA) founder Paul Elsibai is set to launch fashion cryptocurrency platform, Swappay, next week. “By providing our customers, and soon the customers of other retailers in Australia, the UK and the US, with more choices on how to dispose of their preloved items, we are essentially reducin