“It’s all about inclusivity”: Why Boohoo has launched modest fashion

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week. “The collection was designed by Sameera based on her approach to the original brief. Sameera really felt that modest clothing and styling has a major under representa

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