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Fashion forward: Meet Hong Kong 3D shoe brand Fused Footwear

Years ago, Fused Footwear founder and CEO Philippe Holthuizen did not expect to one day create 3D printed sci-fi-inspired shoes. “I am a product designer at heart. I actually wanted to be a car designer, but I quickly realised that I [do] not have the stamina for it, so I stuck to what I know best [footwear], and I’m in a good place right now,” Holthuizen told Inside Retail. Launched in 2017 in Hong Kong and aimed at fashion-forward early adopters, Fused Footwear offers customisable shoes