Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Analysis: Why Asia is finally embracing plus-size fashion

If you were to ask for a size XXL when shopping in Asia, the shop assistant would probably hand you the equivalent of a UK size 14 (Australia size 16). Considering the global average size for women is now a UK 16, Asia’s sizing range is incredibly limited.The pressure to conform to regular beauty standards is intense anywhere but especially within Asian cultures. Generationally passed down from our grandmothers and mothers, beauty standards are strongly rooted in a sense of Asian femininity wh