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More than mess: Inside Don Don Donki’s unique retail strategy

During these Covid-19 times, it is easy to lose track of how many retailers have pivoted their strategies in a fight for survival – be that a shift towards digital commerce, embracing innovations such as livestreaming or refocusing on new product areas to account for the stay-at-home economy. It is rare to see a retailer hit the headlines for pursuing growth through good old-fashioned physical expansion. Japanese discounter Don Don Donki is exactly that. By the end of this year, it will have o