Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Supplied: Ena Pelly.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Australian label Ena Pelly is not shy of a shared garment label and has been regularly teaming up with industry tastemakers and fashion influencers to bring consumers collections with a fresh take.  After a sold-out collection in 2021, Ena Pelly collaborated with digital influencer and entrepreneur Elle Fergusson once again

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