Fashion brand Champion is launching its second line of sustainable streetwear, Champion Re:bound, today.
The ‘Washed Black’ line is created from a minimum of 45 per cent pre-consumer recycled cotton, and features new women’s and genderless basics that are inspired by vintage styles.
Former NBL player Obi Kyei, who is now a sustainable fashion designer, and model, DJ and sustainability advocate Amber will be the faces of a new campaign which will seek to share the importance of sustainable production in fashion – an industry that, for many, has become synonymous with waste and environmental damage.
“Our ongoing commitment to ethical clothing product inspired us to provide a platform to support and showcase local champions of the circular fashion movement like Obi and Amber,” Champion said.
“As the official apparel partner of the NBL, we were particularly keen to partner with Obi for our second drop of Re:bound to highlight the strong link between basketball, fashion and a sustainable future.”
Kyei announced in September 2020 he would be stepping away from the Adelaide 36ers to create his own sustainable clothing label, and said every brand needs to start thinking about its impact on the environment.
“Champion is taking that big step,” Kyei said. “I’ve always loved clothing, especially the ability to switch it up and wear something new every time. But for me now, it’s about how I can create that feeling of having something brand new, without draining on our resources to produce it. Every person, every industry, and every brand needs to start thinking sustainably.”