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The cat’s out of the bag: Behind Woolies’ new pet business

Despite a burgeoning petcare aisle at its supermarkets, Woolworths Group is hoping to carve out a greater slice of the $2.9 billion petcare market with the launch of a new standalone business, Pet Culture.  The online pet care business, launched last month, is a joint venture between Woolworths and Hollard Group’s PetSure, the country’s biggest pet insurance provider which has underwritten Woolworths’ pet insurance offer for several years. According to The Australian, Woolworths is ho