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Why The Iconic co-founder’s cannabis company is attracting celebrity investment

cannabis products
Cannabidiol products are becoming increasingly popular with stressed out millennials. Image: Vaay.
Nearly a decade on from launching The Iconic, co-founder Finn Age Hänsel is continuing to flex his entrepreneurial skills, albeit in an altogether different category – cannabis.  Hänsel and The Iconic’s former head of marketing Fabian Friede, are leading the charge at German cannabis business Sanity Group, which has just introduced its direct-to-consumer cannabidiol (CBD) wellness range, Vaay, into the UK.  “What I’m good at is building online brands and building good wor