Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Why Peloton’s new exercise platform Lanebreak taps into the power of gaming

(Source: Supplied)
Exercise platform Peloton launched its latest bike experience in February: Lanebreak, an interactive and competitive workout inspired by the booming video game industry. Through a partnership with Warner Music Group, Peloton has created exercise regimes that scale between four different difficulty levels, sync up with a selection of well known songs, and aim to recreate the experience of video games like Guitar Hero and Rockband.  Using the Peloton stationary bike’s screen, riders will mo