Why major backers are helping this start-up make refillables sexy

Zero Co founder Mike Smith poured his life savings into the start-up.
Australian refillables company Zero Co has begun shipping the first of its products to customers this week, after its sustainable approach to household goods garnered a plethora of support from investors big and small.  According to founder Mike Smith, it’s the first Australian business committed to solving the single-use plastic problem by offering a 100 per cent recycled and refillable bottle solution for cleaning and personal care products in a closed loop. The business has just closed

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