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Blackmores targets India’s rising middle class

Australian-based supplements company Blackmores is primed to take advantage of a post-Covid wellness boom in India, following its recent entry into the market. By 2025, the business is aiming to connect a billion consumers globally to the power of natural health and its expansion into the Indian market will play an important role in reaching that goal. Not only is it a large market in terms of population, but demand for vitamins and supplements is growing, Blackmores CEO Alastair Symington told

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