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Video: How Reebok is breaking down barriers for women

Reebok’s Not Your Princess campaign. Image: Supplied
Long before social media campaigns and the term ‘corporate social responsibility’ was a common term in business, footwear giant Reebok has been leading conversations around empowering women, diversity and inclusion. We chat with brand director for the Asia-Pacific, Arnna Johnstone, about how the brand continues to empower women and how she’s watched it evolved in the past 10 years.